Introduction

Description: Blogging4Business, a one-day essential conference aimed at providing an intensive immersion into the many ways that blogging can help and hurt your business on 4 April. URL: http://www.blogging4business.co.uk

Headshift's input:
Lee presenting in the morning session:
Blogs: PR, Smart Marketing and internal communications, but what about the ROI?-
Can a company control its image when all the world is part of the conversation? With marketing blogs, CEO diaries, internal newsletters and "thought leadership" journals, companies are using blogs to launch new brands, recruit new talent and to keep customers and stakeholders up to date and informed of news and information. But how do you know if you're connecting to the right audience? We'll outline successful marketing and PR blogs and show you why they work. We'll explain how you can improve and measure the impact of blogs - indispensable tools whether you are publishing your own blog or advertising on someone else's.

Results

Get access to the results and Lee's podcast via the Heashift blog.